Making the invisible, undeniable.
I help organizations understand reuse in ways that go beyond the obvious. That means quantifying the intangible social, environmental, and economic value embedded in circular systems that standard sustainability metrics can miss entirely. My work spans research, strategy, and storytelling, from mapping material flows and measuring displacement effects, to helping organizations articulate why reuse matters in terms that resonate with funders, policymakers, and the public.
Whether that's designing an impact framework from the ground up, making sense of existing data, or translating complex systems thinking into clear and compelling narratives, the through line is always the same: helping people see the full picture of what reuse creates and what it preserves.
Services
Discovery Reports
You'd be surprised what already exists. Custom reports that connect people and orgs to circular products and systems hiding in plain sight.
Ask the weird question
Unique research designed around your specific, nuanced, never-been-asked-quite-like-that question about reuse or circularity.
Count what counts
Hyperlocal reuse ecosystems are doing the work. I measure it, quantify it, and make sure it's impossible to ignore.